CUPRA Partnership Announced

19 March 2022

We are proud to announce our new partnership with CUPRA Swindon. 

 CUPRA is already well known within padel circles through its sponsorship of the World Padel Tour. The high-performance Spanish car manufacturer also sponsors the CUPRA Tribe which boasts eight of the top-ranked padel players in the world, including current World No. 1 Alejandro Galán. 

Our partnership announcement this week also coincides with the launch of their very first 100% electric vehicle – the CUPRA Born. Our team will be helping launch the new model when it is unveiled at a special event at the showroom on 24th March. 

 Callum Miller, Group Marketing Manager at the dealership, commented; 

“As a business we take our environmental responsibility very seriously. We have already started taking steps to reduce waste with initiatives such as moving to dissolvable screen wash tablets, as well as moving across to renewable energy sources with solar panels. The arrival of the all new CUPRA Born and our partnerships with like-minded businesses, such as Padel4all, is just another step in our journey to a greener future”. 

“We absolutely love what Dax and the team are achieving with such a fantastic sport in an incredible location, and most importantly, the pathway to a healthier lifestyle it offers to so many people. We are very much looking forward to working with Padel4all and we are incredibly excited to invite them along to the launch of the all new CUPRA Born later this week”. 

CUPRA has activated partnerships in ten countries and has a sponsorship presence in more than 100 padel clubs and two national teams. CUPRA, like Padel4all, is a growing brand and joining forces to share the potential future growth of the businesses, as well as making the world a healthier place, makes for an ideal partnership.  

We will be making further announcements in the coming weeks regarding the partnership. This will include details of our new competition the CUPRA Cup. 

Stay tuned.

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